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Growth · Service 04 / 13

E-commerce consulting

E-commerce consulting is the work of deciding, on data, which platform the store runs on, which channels the ad budget goes to, what system orders flow through and which loss to close first in order to grow. INDOLES makes those four decisions with written reasoning, then puts the build, the integrations and the measurement in place in the order they were decided.

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Platforms and tools we work with
  • İKAS
  • Ticimax
  • İdeaSoft
  • Shopify
  • WooCommerce
  • WordPress
  • SAP
Diagram — E-commerce consulting04/13
Sound familiar?

This service steps in when one of these is true.

  • The ad budget keeps rising but sales do not grow at the same pace; nobody knows which channel really delivers.

  • Orders come in but stock, invoicing and shipping are tracked by hand; dealer orders still arrive by phone.

  • Changing platform or agency is on the table, but the decision rests on a feature list or a hunch.

Scope

What it covers, and what it does not.

What's included

  • Platform decision

    An off-the-shelf platform, improving the current one or a custom build: decided on catalogue size, order volume and integration needs, with written reasoning that includes the options ruled out. INDOLES is a reseller of the İKAS e-commerce platform; in this comparison İKAS is only one of the options.

  • Ad channel and budget decision

    Google, Meta, TikTok, SEO and email are audited on ROAS, CAC and conversion rate; a 90-day channel hypothesis and budget split is written in a form your current agency can also execute.

  • Conversion priorities and test plan

    The conversion rate is read against sector benchmarks, funnel losses are ranked by size, and an A/B test plan with at least three hypotheses is drawn up for the most critical step.

  • Measurement setup

    Which products sell, where carts are abandoned, which channel delivers — all readable from one dashboard. Raising the conversion rate of an online store starts from the same measurement: until the drop-off at each step is visible, a fix is only a guess.

  • Payment and invoicing flow

    Card payment, instalments, bank transfer and terms for corporate buyers, including e-invoice integration.

  • Stock, ERP and shipping links

    Stock drops automatically on order, a single record reaches accounting, the shipment is created on its own and tracking reaches the customer. Every order is processed in the same flow, wherever it comes from.

  • Wholesale and dealer flow

    Dealer-specific price lists, bulk order screens and account visibility — B2B sales move from phone to site.

  • Store build and handover

    Where the decision calls for a build, category structure, product pages and search are set up; the team is trained to add products, manage orders and read reports, and the routine is handed over.

What's not included

  • Day-to-day ad account management and buying traffic — covered by performance marketing
  • Running a continuous A/B testing programme — covered by conversion rate optimisation
  • Warehouse operations, physical logistics and day-to-day marketplace account management
  • Product photography, video and content production
How we work

Four steps, each leaving something in your hands.

  1. 01

    Diagnosis

    The order flow from entry to delivery, ROAS, CAC and conversion rate per channel, and the health of the measurement are read. Manual work, break points and funnel losses get marked.

    You get

    An order flow map, a channel scorecard and a list of loss points.

  2. 02

    Decision

    Platform, channel and system decisions are made in writing, comparing cost, timeline and growth scenario, with the options ruled out stated alongside.

    You get

    The platform decision, a 90-day channel and budget plan, the integration list and a cost comparison.

  3. 03

    Build and integration

    Whatever needs building is built; payment, stock, accounting and shipping are connected, and each integration is tested with a real order. Measurement is validated and the test plan for the most critical funnel step goes live.

    You get

    A working system, tested integrations and validated measurement.

  4. 04

    Measurement and handover

    Results are read from a weekly dashboard; the first orders and channel data are watched. The team is trained to add products, manage orders and read reports, and the routine is handed over.

    You get

    A weekly dashboard, a usage guide and a trained in-house team.

Deliverables

What you hold when the work is done.

Diagnosis and decision report
Document
Order flow map, channel scorecard, the platform decision and the options ruled out — with reasoning and owners.
90-day channel and budget plan
Document
How much on which channel, against which metric target — executable whoever runs the ads.
Test backlog
Document
Hypotheses for the most critical funnel step, their priority order and expected impact range.
Connected working store
System
Payment, stock, accounting and shipping integrations live, each tested with a real order.
Weekly dashboard
System
Five core metrics with an interpretation guide, ready to hand to the in-house team.
Team training
Training
Adding products, managing orders and reading reports — a recorded session.
System ownership
Access
Platform accounts, domain and any source code registered to the company.
Frequently asked

The questions asked most before deciding.

What does e-commerce consulting cover?

E-commerce consulting covers four decisions: which platform the store runs on, which channels the ad budget goes to and in what proportion, what system orders, stock, accounting and shipping flow through, and which loss to close first in order to grow. INDOLES makes these decisions after a diagnosis, with written reasoning; build, integration and measurement are inside the scope too. Day-to-day ad account management and a continuous testing programme run under their own services.

What is the difference between an e-commerce agency and an e-commerce consultant?

An e-commerce agency usually builds the store and runs the ads; an e-commerce consultant decides which platform, which ad channels, what operating system and which growth priority will actually work. INDOLES does the build as well, but the decision comes first: no platform is chosen and no budget is split before the order flow and channel data have been read. A wrong platform or channel decision costs in the months after rather than the first, so the sequence is never reversed.

How much does e-commerce consulting cost?

Our published prices for the decision stage run from €5,500 to €7,500 excluding VAT: the three-week Digital Transformation Audit at €5,500 for an order and operations constraint, the four-week Growth Sprint at €7,500 for an ad channel and conversion constraint. Store build and integration are priced separately after the flow map, according to the number of integrations; platform licences and ad budget are not included in any package.

Do you also run our ad channels?

What this service delivers is the channel and budget decision: Google, Meta, TikTok, SEO and email are audited on ROAS, CAC and conversion rate, and a 90-day channel hypothesis and budget split is written. INDOLES does not propose changing agencies; the plan is delivered in a form your current agency or in-house team can execute. If you want us to run the ad accounts day to day, that work sits within the performance marketing service.

Is raising the conversion rate part of this consulting?

Yes — the conversion rate sits at the centre of the growth axis. Measurement is validated first, the rate is read against sector benchmarks and funnel losses are ranked by size; an A/B test plan with at least three hypotheses is drawn up for the most critical step. Running tests continuously over months is separate work done under the conversion rate optimisation service; this service sets the priorities and the plan, then hands the programme over.

Shopify or a custom build?

Shopify is fast and low-maintenance for standard product sales, while a custom build earns its place when pricing is complex, there is a dealer hierarchy or heavy ERP integration is needed. INDOLES makes this call by looking at catalogue size, order volume and integration needs, and presents the reasoning in writing with a cost comparison. The decision comes after the flow mapping, not before.

Do you work with ready-made platforms like Shopify or WooCommerce?

Yes — İKAS, Ticimax, İdeaSoft, Shopify and WooCommerce builds all sit inside this service. The platform decision follows product count, order volume and integration needs rather than brand preference, and the reasoning is presented with a cost comparison. INDOLES is a reseller of the İKAS e-commerce platform; because that tie could sway the recommendation, the decision is written up with the options ruled out, and İKAS is not the answer for every project. If your current platform is on that list, the work starts from the breakpoints found in the flow map rather than from scratch.

Will it work with our current accounting software?

Most accounting and ERP systems in common use in Turkey are open to integration, and INDOLES builds that connection within this service. If a system has no integration path, that is identified during flow mapping and an alternative is presented with its cost — no surprises later. The aim is to end double manual entry entirely.

Are dealer, wholesale and export sales in scope too?

Yes. The B2B side runs not as a separate store but as a dealer flow inside the same build: dealer- and distributor-specific price lists, a bulk order screen and account balance visibility are set up, with deferred payment and e-invoicing added for corporate buyers. Each dealer sees their own pricing and limit on login; wholesale ordering moves off the phone and out of email onto the site, and the sales team manages relationships instead of typing orders.

Are marketplaces like Trendyol part of the scope?

Day-to-day marketplace account management and product entry sit outside this service; the marketplace decision sits inside it. How your own site and marketplaces work together, how marketplace orders connect to the same stock, invoicing and shipping flow, and where the channel sits in the budget plan are all part of the consulting. Daily marketplace operations stay with your in-house team or an agency that handles them.

How long do the consulting and the build take?

The decision stage takes three to four weeks: three for the operations audit, four for the channel and funnel diagnosis. A standard store on an off-the-shelf platform usually takes six to eight weeks to build; adding ERP integration and dealer flows can extend that to three months. INDOLES estimates by the number of integrations, and the store does not have to open all at once — the critical flow can go live first.

When is e-commerce consulting the wrong choice?

If warehouse and dispatch are not yet in order, a new system makes the problem bigger — it simply surfaces missing stock and delays faster. If ad spend has not started yet, the channel decision rests on hypothesis rather than data. If the product or the price has not found its market, a conversion test answers the wrong question well; then the work starts on the brand and product side. If product photography and content are not ready, the store can be built, but expecting sales from it is early.

Next

What the work produced

OdorGo came to us with nothing but the product. Odor elimination was a category that even P&G and Unilever hesitated to enter in Türkiye, and consumer awareness was zero. We explained the category first, then built the demand: brand strategy, TV commercials, CRO-led e-commerce and multichannel distribution. Eight months later the brand owned its category and had reached ₺10M in revenue.

Revenue
₺10M
In 8 months; e-commerce, marketplaces, retail and stands
Organic ranking
Top 3
Every target keyword; the category was built from zero
National retail
3 chains
MacroCenter, Migros and Happy Center shelves

Source OdorGo — ₺10M in 8 months, in a category that didn't exist.

Meccanotecnica Umbra is the Türkiye arm of one of the world's leading mechanical seal manufacturers, yet its technical visibility in the local market lagged behind its global standing. We connected the product catalogue to an AI advisor that lays out the right equipment for an engineer describing their plant, and to a quote portal. Quote requests rose tenfold and response time dropped by ninety percent.

Quote requests
10×
After the portal and AI advisor went live
Faster response
90%
The request-to-response step runs in CRM automation
Monthly organic impressions
15,000
Still climbing; on an architecture built from scratch

Source Meccanotecnica Umbra Türkiye — 10× more quote requests, driven by an AI technical advisor.

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