Growth — 4 weeks
Growth Sprint
Which channel carries which growth potential — documented with ROI projection and priority ranking.Growth channel map in 4 weeks. We pinpoint which channel to fund to lower CAC and lift ROAS — with budget allocation.
Clear direction on 2-3 channels in 4 weeks. We audit existing performance channels, produce an ROI projection for each and justify the priority order with data. Brand tone and message architecture are integrated into the media plan.4 weeks, 3 channels, data. Where your ad budget goes, where it comes back — we open it all up. Where the funnel leaks, which test first, which lever produces impact fastest. At the end of the sprint, you have a concrete roadmap in hand.
Scope
What's included?
- Audit of current channels (Google Ads, Meta, TikTok, SEO, email) — current-state report and benchmark comparison per channel
- Channel-level hypothesis and budget recommendation for the first 90 days — separate ROI projection per channel
- A/B test plan for the single most critical funnel step — minimum 3 hypotheses, priority order and expected impact range
- Brand tone and message architecture (one-pager) — approved language framework ready for sales team and agency use
- Weekly performance dashboard setup — 5 core metrics with an interpretation guide
- Current channel audit (Google, Meta, TikTok, SEO, email) — ROAS, CAC and conversion rate benchmark per channel
- 90-day channel hypothesis and budget allocation — how much on which channel, to hit which metric target
- A/B test plan for the single most critical funnel step — minimum 3 test hypotheses, expected conversion lift range
- Brand tone and message framework (one page) — consistent language from ad copy to landing page
- Weekly performance dashboard — 5 metrics, interpretation guide, ready to hand off to the internal team
Deliverables
What you get.
- 01Sprint report (30+ pages): channel diagnosis, strategy rationale, 90-day roadmap and budget allocation
- 02Media plan (Q1): channel, budget, target and measurement framework
- 03Test backlog (first 8 weeks): hypothesis, priority score and success criteria for each test
- 01Sprint report (30+ pages): channel diagnosis, strategy and 90-day roadmap — shared within 48 hours of delivery
- 02Media plan (Q1): channel, budget, target metric and measurement framework
- 03Test backlog (8 weeks): hypothesis, priority score and expected conversion impact for each test
Who it's for
Who it fits.
- E-commerce or retail brand with annual revenue of 20M TL or above — existing channel spend in place, looking for clarity
- B2B or export-oriented industrial brand — ready to connect digital customer acquisition to a system
- D2C or mass-market consumer brand investing in growth — wanting to understand why a specific channel stalls
- D2C or e-commerce brand with 20M TL+ revenue — spending on ads but growth not landing as expected
- Brand growing on Shopify, WooCommerce or marketplace — CAC rising, ROAS falling, not sure why
- Mass-market brand ready to invest in the funnel — wanting to clarify which lever to pull first
FAQ
Frequently asked.
Is 4 weeks really enough?
Four weeks are enough for diagnosis, strategy and the roadmap, but not for full execution. The time goes to auditing 2-3 channels, producing a separate ROI projection for each and justifying the priority order with data. Quick wins such as a landing page test or budget reallocation can go live during the sprint; larger channel impact starts to be measurable within 4-6 weeks. By the end of week four the media plan, the test backlog and the weekly dashboard are delivered — the internal team can carry execution, or INDOLES continues in a project or monthly retainer format.
Is there any commitment after the sprint?
No. Once the report is delivered the engagement is complete, and the decision to continue belongs entirely to the client. The sprint report, the Q1 media plan and the first eight weeks of tests stay inside the organisation, and the dashboard interpretation guide is handed over with them. The documents can be run by an internal team or an existing agency. A monthly retainer is an optional next step. The agreement is limited to the four-week scope; no additional process is needed to pause or stop.
Who is this sprint not for?
Not for brands that have not started spending on ads. The sprint works by auditing existing channel data; without ROAS, CAC and conversion records, channel ranking rests on assumption rather than evidence. Where the constraint sits in order flow, inventory or process, the right starting point is the Digital Transformation Audit. Below the 20M TL revenue mark, the gap a channel audit can open also stays narrow.
What do you need from our team during the sprint?
Four things are needed from the client team: access to ad and analytics accounts, past channel data, approval of the brand tone and message architecture, and locking the test order together. The channel audit, the ROAS and CAC benchmarking, the ROI projections and the weekly dashboard setup stay with INDOLES. No full-time resource is required; a single counterpart for decisions is enough to carry four weeks. Creative production and ad management sit outside this window.
What is not included in the price?
Media budget, tool licences and creative production sit outside the package price. The price covers the five items in the scope list: the channel audit, the 90-day channel hypothesis and budget allocation, the A/B test plan, the brand tone and message architecture, and the weekly dashboard setup. Executing the media plan, managing the channels and producing the creative are separate engagements — none of the three fits in four weeks.
How do you work with our existing agency or in-house marketing team?
Without replacing the existing team. The audit reads the current channel setup and writes up findings with rationale; the media plan and test backlog are delivered in a directly executable format, and the agency and the internal team receive the same document. The weekly dashboard is handed to that team along with its interpretation guide. INDOLES does not propose changing agencies; it measures what the current setup produces on ROAS and CAC.
Which data and accounts do you need access to?
Management accounts for the channels in the audit scope are needed: Google Ads, Meta, TikTok, search console and the email tool. Analytics data and historical spend records are added to those; the ROAS, CAC and conversion rate benchmark comes out of them. Read-only access is sufficient and no changes are made inside the accounts. Where measurement is missing, the report also states which setup has to be put in place.
Do you guarantee results?
No — and any consultancy that guarantees an outcome deserves caution. The commitment is the delivery list: a sprint report of 30-plus pages, the Q1 media plan and the first eight weeks of tests. Each test carries an expected conversion lift range, but a range is an estimate rather than a promise. Channel outcomes are set by budget, competitive intensity and execution discipline together, and none of the three is a lever INDOLES pulls alone.
What happens if the scope changes or we want to add a channel?
The scope list is part of the agreement and is written down. Adding a fourth channel or a second market means duration and price are recalculated in writing; nothing is slipped in quietly. Four weeks is a window planned around auditing 2-3 channels, and without that boundary four weeks does not stay four weeks. Quietly growing scope is the most common way to miss a delivery date, so the new timeline and price are shared before any decision follows.
Is the price fixed, or do extra line items appear along the way?
The price is fixed and tied to the scope list. As long as the five items do not change, no extra line reaches the invoice; if scope changes, repricing is issued in writing and no surprise line appears. Media budget and tool licences are excluded from the outset, because both are spent directly from the client's own account. Fixed scope and fixed price are the two conditions the four-week commitment rests on.
Growth Sprint or Digital Transformation Audit — which one fits us?
Where the constraint sits in customer acquisition, the Growth Sprint; where it sits in process and operations, the Digital Transformation Audit. Ad spend with thin returns points to the channel and the funnel; orders landing faster than operations can absorb point to order flow and inventory. The sprint spends four weeks auditing channel spend, funnel steps and message architecture; the audit spends three weeks on site, interviewing process owners and drawing as-is maps. Growth and Transform are separate pillars and need not be bought together — last quarter's numbers usually name the constraint.
Related case
$1.5M revenue in 6 days, e-commerce.
SOYLU AVM couldn't measure its traffic, and sales were stuck in a single category. We rebuilt the measurement stack first, then launched the campaign. The first 6 days recorded $1.5M in revenue.
ViewWhere do we start?
Three entry doors at three speeds. Pick the one that fits.