Burak Arda Özgül
One of the rare people who keeps brand strategy and performance marketing at the same table. Builds the growth architecture of corporate brands; has worked alongside 40+ brands across Turkey, Europe and MENA.
A brand's value hides not in what it sells, but in how it exists.
Founded INDOLES on the belief that industrial technology needs and commerce growth needs can be solved within the same consulting discipline.
Previously co-founder of AI SaaS company ADUARDO. 8+ years seniority across digital marketing and advertising agencies.
Working principle: no prescription without diagnosis. Advocates starting engagements with a question, not a technology.
The first brand engineer: lessons from Jesus of Nazareth
6 min read
Sales notifications at 5 a.m.: what does a real e-commerce agency change?
6 min read
7 performance marketing mistakes you still make in 2026 (and probably will in 2027)
6 min read
How do you optimise your landing page for maximum conversion?
6 min read
8 questions to ask an agency before you sign
9 min read
Not just traffic, revenue: a mid-year report card on 2026's performance marketing trends
10 min read
Stop wasting your sales team's time: a guide to quality B2B lead generation
6 min read
The post-algorithm era: why don't ChatGPT and Gemini cite you?
14 min read
What is AI transformation? The question the vendor deck skips
11 min read
Big consultancy or boutique AI agency? How to decide
19 min read
Where to start with AI transformation: a 90-day pilot framework
24 min read
What does AI consultancy cost? How the price is built
22 min read
Ranked, but not cited: how to appear in Google AI Overviews
12 min read
llms.txt: the file nobody reads yet, and still worth writing
11 min read
The proposal that guarantees a ChatGPT mention: how to choose a GEO agency
18 min read
What is CRO? Same traffic, more sales
14 min read
What does CRO consultancy cost? How the price is built
22 min read
What is a business building studio? Selling campaigns versus building businesses
11 min read
We have shipped Turkey's first GEO audit tool
5 min read
How far are you from your ideal site? A step-by-step e-commerce GAP analysis
12 min read
E-commerce conversion rate benchmarks: 2026 data by sector, device and channel
27 min read
The proposal that picks your platform in the first meeting: how to choose an e-commerce consultant
21 min read
What does e-commerce consulting cost? How the price is built
22 min read
Choosing a platform is not a feature comparison: e-commerce platform consulting
18 min read
ChatGPT ads: what changed for brands, and what did not
22 min read
How to increase conversion rate: 21 proven tactics
17 min read
Where do we start?
Three entry doors at three speeds. Pick the one that fits.