GEO has been discussed for two years, yet it could not be measured. The only way to tell whether a brand showed up in generative search systems — ChatGPT, Gemini, Perplexity — was to ask questions one by one and read the answers by hand, and the result was a snapshot of that day, that session. Today we shipped a tool that closes the gap: the GEO Visibility Checker. You enter your address and, across five signals, it measures whether answer engines can read your brand and rolls it into a single score out of 100.
We ran into the need on our own site first. As an agency that explains GEO to its clients, we kept answering the question "and how do you measure that" by running a manual check every time. Turning the same work into a repeatable, public tool was the natural step — it sped up our own audits and handed a starting point to anyone asking the same question. We built the tool on the same five-signal framework we use in consulting, so what it measures comes from our field audit practice rather than theory.
Why was GEO so hard to measure?
The difficulty of GEO lies in the variability of the output. Ask a model the same question twice and you can get two different answers and two different source lists; there is no fixed ranking as in classic SEO. What can be measured is not the outcome but the ground beneath it: whether your site is readable, parseable and quotable by those engines. The tool looks precisely at that ground — not at the answer itself, but at the technical conditions that make the answer possible. That is why its output is a checklist rather than a prophecy; it reports not the engine's decision but the conditions that let you enter it.
Which five signals does the tool scan?
Five signals split a total of 100 points. AI access (25 points) reads whether robots.txt blocks generative search crawlers; a closed door makes the other four signals moot. llms.txt (15 points) checks for a content map at the site root. Structured data (20 points) inspects the JSON-LD schema on the page; this is where a model finds the answer to "who wrote this, and when". Language signals (15 points) verify the html lang tag and hreflang alternates. Question headings (25 points) count how many of your H2s are phrased as questions — generative search systems quote question-and-answer structure directly. Each signal is scored separately and rolls up into one score and a four-band rating.
How do I see the score and the report?
You see the score on screen within seconds. The findings behind each signal — which crawler is blocked, how many H2s are questions, which types the schema declares — and the suggested fixes open in a detailed report once you leave your email address. We drew that line deliberately: the score is open to everyone, the actionable list sits one step further. The report reads like a to-do list; you start with the highest-impact change.
Is a high score a ranking guarantee?
No, and we want to draw that distinction from the outset. The score is an indicator of probability, not a promise of ranking. Scoring 100 does not guarantee that ChatGPT will name your brand the next day; no engine ties its choice of sources to a single file or a single tag. What the tool measures is the technical ground that raises that probability systematically. The content itself — proof, original figures, a plain answer — sits outside the score and does the real work. Read the score as a diagnosis, not as a pledge.
What backs the 'first in Turkey' claim?
As of September 2026, we have found no other public tool that works through a Turkish interface and scores a site across five GEO signals with a line-by-line report. A few equivalents exist on the English side; we came across no checker that reads Turkish content and the generative search crawlers in robots.txt in their local context. We write the claim with a date stamp, because a field like this fills up fast — the day we see an equivalent, we will update this sentence. What we measured for is usefulness, not being first.
Who is this tool for?
Anyone exporting, running a multilingual site, or noticing that their buyer has started asking ChatGPT about the brand. For a marketing lead the tool produces a concrete brief to hand the technical team; for a founder, the chance to scan a competitor's site by the same measure and see the gap in ten seconds. A low score is not bad news but the map itself — it shows where to start.
The thesis in one sentence: GEO is no longer something you cannot measure. We cannot manage what we cannot measure, and this tool is the first step that turns GEO into work you can manage. The test you can run today takes two minutes — enter your site's address into the GEO Visibility Checker, read your score across the five signals, and start with the lowest-scoring item. Why the score matters, and the logic behind each signal, I walk through step by step in the guide to standing out in AI search.