200,000 products synced every 5 minutes.

The refresh runs through a custom Magento 2 module reading SYNAXON's XML feed. The module pulls stock, price, supplier, image and description fields and matches them against the catalogue, and the loop runs automatically around the clock. The five-minute interval is not arbitrary: in a dropshipping model, stale stock data means a sold product is missing at the supplier and the order turns into a cancellation.

The platform was built on Magento 2, with the data pipeline written in SOAP, XML and PHP. Those components form one end-to-end flow, and a dedicated server architecture was configured to carry the sync load on top of it. Database and frontend were optimised separately, because continuous writes and visitor traffic run on the same system.

Volume and refresh interval together demanded a purpose-built pipeline. Updating more than 200,000 products every five minutes was only possible with a module written against the supplier's own data format; a general-purpose import extension does not meet both conditions at once. The order routing logic also lives inside that same module.

Each order routes automatically to the right supplier, with no manual step left in the process. Previously, finding that supplier was done by hand for every order, which made response time depend on individuals. At MKComputer the product, price and supplier match is kept current by the sync, so the routing decision now sits with the system.

Search works through specification-based filters. Buyers narrow by technical criteria such as 8, 16 or 32 GB of memory, which the previous stack could not do — hundreds of thousands of products were effectively unbrowsable. The filter flow was designed together with a conversion-focused interface, so narrowing leads straight into the purchase step.

The model removes stock, warehouse and logistics cost. Product stays with the supplier, the sale happens through MKComputer and the order routes straight back. The saving only holds while the data is current: a stale price eats the margin and stale stock turns an order into a cancellation. That is why sync, not the interface, sits at the centre of the build.

The platform is live across Europe. Catalogue, specification search, purchase and order routing all run on this setup. As a Germany-based technology retailer, MKComputer sells into several markets from a single installation, and product data in every market is fed by the same sync loop.

The setup works when the supplier provides a structured feed. SYNAXON's XML feed existed at MKComputer; without a feed, or with inconsistent fields, the work turns first to data quality and automation moves to the second step. As product counts rise, sync interval and server architecture get designed together, because each sets the other's limit.

The work falls under custom software and mobile apps, e-commerce, business automation and conversion optimisation. Module development, server architecture and interface work ran inside the same project. Four services meeting in one job is not a coincidence: without the pipeline the interface stays empty, and without the interface current data never turns into sales.

The starting point is an audit of the supplier feed. Which fields arrive, how often they change and in what format together determine both the sync interval and the server requirement. No decision on Magento, servers or interface is taken before that audit closes; the architecture is shaped by the volume and irregularity of the feed.