Strategy Advisor
Can Aydınlık
Works on digital transformation and organisational development. Brings together data, culture and scenario design to make the decision architecture behind decisions visible.
Strategy is less about reducing uncertainty than knowing how to dance with it.
Starts transformation programmes not with technology selection but with redistributing decision rights.
Builds decision-support models for leadership by unifying data, culture and scenario design in a single frame.
Articles
RFM analysis for small businesses: a practical guide to selling more
6 min read
As ad costs climb, growth's secret is LTV optimisation
5 min read
5 steps for SMEs that want to scale digitally over the next 12 months
6 min read
Three proposals, one difference: 12 questions to ask an AI consultant
13 min read
The proposal that guarantees a lift: how to choose a CRO agency
11 min read
Where do we start?
Three entry doors at three speeds. Pick the one that fits.